What Ecommerce marketers need their accountants to understand
Introduction Accountants are the backbone of your business . They help you understand where you are now financially, how long it will take you to reach that goal, and what you need to do to stay on top. Businesses operate with the primary goal of making money, performing essential tasks, and gaining organizational power using profit margins and service offerings . Here are some key opinions on what marketers need their accountants to understand: 1. Pricing 2. Break-even 3. Budget 4. Sales-variance 5. Expense to sales 1. Cost Components for Pricing Marketers should understand various cost components involved in pricing. Accurate pricing requires knowledge of fixed costs, variable costs, and other expenses. 2. Break-even Analysis Accountants can help marketers determine the number of units needed to cover fixed costs. Break-even analysis guides pricing decisions and profitability estimates. 3. Budget Preparation C...