When designing an Ecommerce website should we focus on aesthetics or UX?

Should we focus on aesthetics or UX?, 6 steps to keep in mind when designing your Ecommerce website. Primary photo.

When designing an Ecommerce website should we focus on aesthetics or UX?

Naturally, an e-commerce website can be difficult to design and create. With endless features, widgets and systems can be integrated, and that's without mentioning the ever-growing list of products to add and manage in CMS.

With that in mind, keeping the look minimal and beautiful is not easy if you want to provide a lot of information and guidance on the site to make the user journey easier. Most of the time, a user who finds an e-commerce site will know what they are looking for and what they are willing to spend on it.

Therefore, there is no pressure as a job site, which must sell who it is and why users use its services.

Obviously, it is important that there is brand consistency across the entire site. A simple design should not mean that it is too busy and should create a strong first impression on the users. A powerful and sustainable user experience (UX) should be a top priority when designing an e-commerce website.

6 steps to keep in mind when designing your website(e-com):

1. Search bar options

As mentioned earlier, e-commerce sites often offer great products on their sites. In this case, linking the search engine to the top of the page can improve usability. Being able to search for products directly in mind is more user-friendly than navigating through the many categories and products displayed on the website.

2. High quality images

Individual product pages are your best chance to make the product look good and really go. To increase your chances, upload high quality images and select multiple images to display for each product. You should also provide close-ups and demonstrations of how to use each product. In this way, you will be able to present the product in its best light.

3. Detailed product description

Following on from the above point, the product description also plays an important role in selling the user the product once they reach the product page. Of course, writing a detailed description for each product on the website can be a difficult task, but it will eventually make a big difference in the long run. Instead of repeating the same description of each product, explain the unique benefits of each and when they are best used. This process can convince the user to buy the said product. Duplicate descriptions are like robots and software, without explaining to the user why this product is different from others.

Should we focus on aesthetics or UX?, 6 steps to keep in mind when designing your Ecommerce website. Secondary photo.

4. Clear the CTA

"Calls to action" are the fundamental of your website. Create specific user journeys on the site and direct users to where you want them to end up. In the case of an e-commerce site, this would be "Buying" products on your website.

For this reason, making the CTA stand out in color is a good way to make them stand out from other copy and copy on your website. You can also choose to add a hover feature, telling users that this is what they should do.

5. Clear progress chart at checkout

A breadcrumb is a great feature that allows the user to track how they got to the page and easily navigate back to the previous page they were on. When it comes to checkout pages, these are much easier as they provide visual guidance on where the user is in the checkout process and what they still need to do. By specifying this, the user can see how long the checkout process is expected to take, allowing them to prepare for the next step and save time. In addition, this helps prevent them from leaving the car and completing the transaction.

6. Provide easily accessible support

By providing a live chat and helpline, the customer can seek help whenever needed. For example, if a user cannot find a product, wants to know more about a product, or has a complaint about the site, being able to contact customer support at any time means that these situations can always be resolved. Instead of receiving support from the site, the user ends up frustrated, looking for another website, complaining about the lack of help from your company. By ensuring that these 6 features are included, you should be sure that your website provides a simple and easy experience. Not only will users be satisfied with their encounter, but they will also feel comfortable returning to the site.

Title/Topic - When designing an Ecommerce website should we focus on aesthetics or UX?

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