A Top official narrative: Now a days why does a website relaunch desires to be cell phone friendly?
A top official narrative: Now a days why does a website relaunch desires to be cell phone friendly?
A few years back, my real brother had a one-to-one conversation with a top professional of the world’s well-known organization regarding website responsiveness, later we discuss the issues/points.
The progression in communication technology (IT) has completely changed the technique customers conduct pre-purchase research and buy and sell products/services. At first, websites helped enterprises to promote their products and services aggressively, reach out to more and more customers, and enhance the customer buying experience and knowledge as well. But website application development techniques and trends keep changing very frequently. The usual websites need to be redesigned and re-launched to accomplish a higher conversion rate, which is the goal of creating a website and bringing our business to the online market.
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As the officer of a small and medium-level enterprise, I use website analytic services to monitor and track website traffic without fail. But I suddenly noticed a decline in website traffic and an increase in bounce-back speed. After observing consistently the most recent website development trends, I realized that our website was developed for computers. But a large percentage of current users no longer access websites on their PCs. More than a few, studies show a stable increase in the number of people accessing websites and web applications on their mobile devices rather than on computers.
The preliminary research made me become conscious that each website nowadays must deliver a richer user experience across mobile devices to accomplish a higher exchange rate. We decided to create a mobile user-friendly website instead of optimizing the on-hand existing website for mobile devices and other devices. The mobile-friendly website will keep users busy and occupied by delivering the best possible finest user experience. Also, mobile device-friendliness will keep the website relevant in the long jog. The primary research also made me realize the significance of launching a mobile-friendly website in current IT trends.
Operating System |
Worldwide Popularity |
1. Windows |
Less |
2. Unix, Linux |
At present, much more |
These days, Windows is a good number of used desktop operating systems. But a leading website analytic organization predicted that Android – Google’s open-source mobile operating system – is all set to better Windows as the most used operating system online. The figures posted on various websites indicate that Android has already beaten Windows in terms of web traffic share. The web traffic statistics undoubtedly depict users switching from desktop/laptop computers to mobile devices very rapidly, they are time-consuming while accessing a small piece of information. The mobile-friendly website will help us to get together the altering preferences of modern users.
- Enhance in Mobile Media Moment in Time
Many people nowadays use smartphones or tablets and other devices rather than computers or laptops for both pre-purchase research and shopping. A few studies even draw attention to a stable increase in digital media tradition. A few studies even show that customers nowadays spend over 75% of digital media time on mobile devices except computers or on a lappy. The unfailing increase in time spent on mobile and other devices makes it essential for enterprises to make their websites accessible on mobile and other devices as well.
Instead of optimizing our existing website for mobile devices, we are strong-willed to create a website that keeps customers busy by delivering optimal mobile user or other devices experience.
- Mobile Phone Devices Friendly Search Algorithm
Most users nowadays use their mobile devices to collect data and information on varying topics. Hence, major search engines like Google and Yahoo explore ways to make mobile search results relevant for users.
A few years back, Google revealed its plan to use the mobile friendliness of websites as a key ranking signal to rank good. Also, Google has already started rolling out a mobile-friendly update to make search results relevant for mobile device users. We used the mobile-friendly test tool kit to check and verify if the existing web pages are mobile-friendly. The test results show that none of our web pages (that every website should have) are mobile-friendly. Hence, we determined to build a very mobile-friendly website to get regular search engine tricks without implementing any search engine optimization (SEO) technique.
- Reduce Visitor Rejection Rate
During my primary research, I came to realize the significance of website loading speed. A few studies show that most users nowadays discard websites that take more than two and a half seconds to load. The loading speed of a website can be increased in a few of ways – reducing page weight, image size, server garbage collection techniques, compressing front-end resources, and using content delivery networks (CDNs). But the conservative websites are not designed for mobile devices at all.
Hence, the websites take more time to load – it’s website response or sometimes called website turnaround time. We decided to develop a good ok website as per the mobile standards to reduce its loading time as well as decrease download time. The mobile devices-friendly website makes it easier for us to reduce user abandonment and increase conversion rate.
The user or customer experience delivered by a website impacts its user experience straightforwardly. When a website is not designed for handheld or mobile device customers, it does not deliver a richer user experience that reveals a good organizational image.
On the other hand, a mobile-friendly website keeps users busy by facilitating faultless navigation links and very quick information access as desired. We decided to boost the mobile user experience delivered by our new mobile device-friendly website by integrating mobile-specific features like click-to-call and location-aware technology, these units or website building blocks are a must nowadays. The website will even act as a tool to drive our digital marketing campaigns everywhere on social media and other places as well as improve the business-customer relationships.
In addition to exploring ways to improve the website’s mobile device user experience, I also look for various mobile-friendly website development methods and its website hosting server used. The primary research helped me to understand the minuteness of various mobile-friendly website development approaches. For instance, we can choose for responsive website design interface to make the website look good on both computers and mobile devices also with a single code structure.
Likewise, a very progressive website application will make the website deliver a mobile user experience. We combined various mobile device website development approaches to build a mobile-friendly website that will keep visitors busy over a very long period.
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